P&A Wood
The brief
P&A Woodʼs rich history has for some time overshadowed the modern side of the company, which offers opulent bespoke Rolls Royce vehicles to those of affluence. Whilst celebrating the modern side of the business, there needed be a clear distinction between P&A Woodʼs two personalities, resulting in the modern side of the business requiring a separate website to the heritage side.
Modern decadence
The design of the modern website is sleek and contemporary, using a refined colour palette of burgundy, black, grey and white. Jasmine kept a hint of tradition in the design by using a sophisticated serif typeface and elegant ornamentation to decorate the titles. Other than this, the design is focused on modernity, using a sans serif typeface for the body text, clean and delicate lines in the detail and showcasing the simplistic yet decadent signature Rolls Royce photography with vast spaces for imagery.
